Pro Forma


388 pp.
6.5 × 9 in.
In this collection of design work, research and writing, graphic designer Chuck Gonzales considers the intersection of Eurocentric design systems and his Filipino upbringing in Manila, modeling an approach that blends unlearning with strategies to reconnect to Phillipine culture.

Pro Forma examines Filipino aesthetic tendencies, domestic design traditions, and especially the humor evident in written and verbal communication.

Includes interviews with Ryan Diaz, Kristian Henson and Lucille Tenazas.

—Draw Down Books

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