PAK Chicken Inasal
Pak Chicken Inasal is a Filipino restaurant centered around smoky, flame-grilled chicken inasal. The project encompassed a full visual identity, including the logo, typography, color palette, custom graphics and patterns, packaging, menus, signage, merchandise, social media, and other brand applications. The identity draws from the energy behind the word “PAK”—the feeling of something “hitting” right—to create a bold, playful, and contemporary expression of Filipino food and culture.
